Wednesday, June 18, 2014
I enjoy advertising. It tells me much about the research done by advertisers. They want to tell a story tailored to their audience. In my car I listen to channels on Sirius/Xm. Apparently many truckers also listen to the same channels. Often I hear ads directed to them. One of my favorites is for Mobil Delvac's oils for diesel engines. I know nothing about diesel engines. But I know that if I had a truck with one, I would use Mobil Delvac products. I tried, but cannot find an audio of the ad that I consider the perfect commercial. It is the voice of Rick Tanner, an independent owner/operator. He has a wonderful slow southern drawl. He loves the open road. He loves the independence. He had always wanted to drive, and has driven for many years. After over 1 million miles on his engine, he rebuilt it, himself. He uses Mobile Delvac. He testifies that his bearings showed little wear. He offers his view of life: all you need for success is a clean engine and ambition. Indeed. Works for me.