Saturday, March 31, 2012
As Seen on TV
When I was a child we shopped from the Sears and Roebuck catalogue. The women modelling underwear had no belly buttons. They were airbrushed out in consideration of community morals. My grandmother always referred to the upper section of the turkey leg as the "second joint" because she did not believe women should talk about thighs with men present. She would not be comfortable with today's television advertising. Too much talk about flatulence, incontinence and erectile dysfuncion. She might wonder why women's previously private personal concerns have been the very last to break the barrier of poor advertising taste. Hot flashes and menstrual products are slowly creeping onto the screen - but not yet in prime time. Strangely silent are presentations of birth control. Apparently its OK to depict a room full of men singing lustily about Viagra. Its also OK to show the romantic couple, post coitus soaking side by side in outdoor bath tubs. But its not OK to celebrate the products that allow a woman to enjoy the advances of a partner stoked up with Cialis. Why the double standard?